Overview:

Depending on the product sold and the industry addressed the sales cycle, and conversions will vary.

In your cold email outreach however, don’t be focused on what Your company does.

Your prospects are getting the job done without you anyway in a way or another, unless you’re ChatGPT’s mother company OpenAI, but if your reading this it’s very likely you’re not.

Spark interest by illuminating a problem, quite specific one, the prospect might not be aware of and make them think, make them open to think differently.

All your emails in a sequence should be

• short,
• with lots of white space,
• concise and very simple to read, no jargon, down to whatsapp/sms style
• have a soft or almost no CTA (call to action), depending on the product/industry/audience.

25-50 word cold emails are getting 67% more replies than the average 125-150 world emails.

Benchmarks

Aim for:

Open rate: 70%+

Reply rate: 10%+

Meeting rate: 7%+

(6-7 meetings per 100 leads contacted via the sequence)

Bounce rate: below 5% - make sure your data is good and your emails are getting delivered. If you start getting a lot of failed deliveries because of invalid email addressed both your outreach and inbox will become obsolete pretty fast.